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Facebook/Instagram Ads & Account Optimization
To ensure exceptional results, our team at The Basilium comprises skilled and certified social media advertising professionals who bring in-depth experience in managing Facebook and Instagram ad campaigns. They work with precision to create highly targeted strategies that align with your brand voice and business objectives. From audience targeting to creative development and performance optimization, our experts ensure your ads generate results that matter.
key components
Happy customers
At The Basilium, we firmly believe that an effective Facebook and Instagram advertising strategy is key to capturing attention in the crowded digital space. By using data-driven audience insights and eye-catching creatives, we help your business attract the right users, generate leads, and foster brand loyalty.
Partnering with The Basilium and leveraging our advanced social advertising expertise means a full-funnel approach that is constantly optimized for performance. We stay updated with Meta’s evolving ad policies, formats, and algorithms to ensure your campaigns are always one step ahead of the competition.
Experience the impact of dynamic, high-performing Facebook and Instagram ads designed to maximize conversions and grow your brand’s online community. Let us help you turn social media engagement into business success.
The Basilium offers a comprehensive range of end-to-end Facebook and Instagram ad services,
encompassing the following key components:
We Understand You
Effective social media advertising begins with understanding your brand, goals, and audience behavior. At The Basilium, we begin every campaign with a full account and audience analysis to create a roadmap tailored to your brand. Our ad audit and planning services include:
Your current Meta Ads account structure (if available)
Audience personas and targeting opportunities
Creative performance and engagement metrics
and much more.
Our social media team uses platform-native tools and third-party analytics to uncover actionable insights and set the foundation for ad campaigns that convert.
Audience Targeting
Precision targeting is what makes Facebook and Instagram Ads so powerful. Our team builds custom audiences based on demographics, behaviors, interests, and retargeting data. We segment and test to ensure your ads reach people most likely to engage or convert — minimizing waste and maximizing results.
Creative Strategy
Your ads need to stop the scroll. That’s why we place special focus on creative development — from scroll-stopping visuals to persuasive ad copy and compelling call-to-actions. Whether it’s a video ad, carousel, or story format, we ensure every asset is aligned with your brand’s identity and campaign goals.
Campaign Optimization
Launching an ad is just the beginning. We continuously monitor performance, analyze key metrics, and adjust campaigns for better reach, click-through rates, and conversions. Our proactive optimization ensures your ad spend is invested wisely and effectively.
Lead Generation
We don’t just drive traffic — we drive results. Through lead forms, landing pages, and remarketing strategies, we help your business capture potential customers, grow your email list, and convert clicks into paying clients. Every step of the journey is tracked and improved upon.
Performance Tracking & Reporting
With clear tracking and regular updates, you stay informed on how your campaigns are performing. We provide detailed reports on engagement, reach, conversions, and ROI — offering full transparency and actionable insights.