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Google Ads, PPC
To ensure optimal campaign performance, our team at The Basilium comprises highly skilled and certified PPC specialists who bring in-depth expertise in managing and optimizing ad campaigns across Google’s network. They work relentlessly to develop targeted strategies that align with your business goals. By performing extensive keyword targeting, crafting compelling ad copies, optimizing landing pages, and continuously monitoring performance metrics, we ensure your business achieves maximum ROI from every ad spend.
key components
Happy customers
At The Basilium, we firmly believe that a well-executed Google Ads campaign not only delivers high-intent traffic but also contributes significantly to your brand’s reach and visibility. By targeting the right audience at the right time, we help your business attract potential customers who are actively searching for your services.
Partnering with The Basilium and utilizing our proven PPC expertise ensures that your campaigns are strategically crafted, optimized in real-time, and aligned with the latest Google Ads innovations. We believe in data-backed decisions and continuous refinement to ensure your ads stay relevant and impactful.
Experience the performance-driven results of our focused Google Ads strategies, meticulously designed to generate immediate results and maximize return on investment. Let us help you dominate the paid search landscape and grow your business with precision.
We Understand You
A successful PPC campaign begins with understanding your business, your target audience, and your conversion goals. At The Basilium, we emphasize a detailed account analysis to evaluate your past performance (if applicable), and define your growth objectives. Our auditing services focus on the following areas:
Your existing Google Ads account (if any)
Target keywords and ad groups
Conversion tracking and goals
and many more.
Our PPC specialists use industry-leading tools and insights to evaluate, restructure, or build campaigns that deliver results. Through careful planning, we identify opportunities to reduce wasted spend and increase cost-efficiency.
Campaign Strategy
Every successful Google Ads campaign is rooted in a tailored strategy. Our team crafts a full-funnel campaign blueprint to ensure your ads appear in front of your ideal customers — at the right time and in the right format. From search and display to remarketing and shopping ads, we map your campaigns based on business goals.
Keyword Targeting
Effective keyword targeting is at the heart of PPC success. At The Basilium, we perform extensive keyword research to identify high-performing, low-cost-per-click (CPC) keywords that deliver results. We regularly refine and update the keyword list to match intent, eliminate wasted spend, and improve conversion rates.
Ad Copywriting
Compelling ad copy can be the difference between a click and a skip. Our creative team writes conversion-focused ad text that captures attention, drives engagement, and clearly communicates your value proposition — all while staying within Google Ads character limits and compliance policies.
Conversion Optimization
Clicks mean nothing without conversions. That’s why we go beyond the ad — by optimizing your landing pages for speed, mobile responsiveness, and user intent. We set up proper tracking, test variations, and improve the post-click experience to increase lead generation and ROI.
Campaign Monitoring & Reporting
Google Ads is dynamic, and so is our approach. We constantly monitor your campaigns, analyze performance metrics, adjust bidding strategies, and ensure your ad spend is driving measurable business value. Transparent reporting keeps you informed at every stage.